Social media has been part of our lives since we can remember. We’ve been using social media for businesses, updating our lives on it, posting milestones, and all that sort. But what is social media?
Through online communities and networks, these interactive technologies facilitate the production, exchange, and gathering of ideas, content, and interests. These online platforms facilitate or enhance human networks because they are user-centric and allow for communal activity. Social media platforms are highly interactive, allowing users to share, co-create, discuss, participate, and moderate user-generated or self-curated content through web-based apps on desktops or mobile devices. Several well-known platforms are QZone, Weibo, VK, Tumblr, Baidu Tieba, Instagram, WeChat, ShareChat, Twitter, Facebook, and LinkedIn.
In terms of quality, reach, frequency, usability, relevancy, and permanence, social media platforms are different from traditional media. With numerous sources and numerous receivers, they function within a dialogic transmission system. A culture can be represented or identified through digital media, so for many academics, analyzing the rhetoric in this context has emerged as an essential new method.
A rise in social movements using social media for organizing and communication during political unrest has also been observed. Social media can enhance an individual’s sense of connectedness with real or online communities, and it can be a useful communication tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments.
History of Social Media
With Samuel Morse’s invention of the telegraph in 1844 as a starting point, the development of communications technology since the late 19th century can be linked to the history of social media. Telegrams, on the other hand, do not meet the criteria for social media because they do not occur online and do not foster a greater community. The internet’s inception in the 1970s marks the beginning of social media’s true history.
How social media platforms were developed
The World Wide Web, founded in 1991 by Tim Berners-Lee, was the first example of networked communication. Weblogs, list servers, and email services were used to create online communities and offline support as a result of this. The first online services that allowed real people to connect using their real names were GeoCities, Classmates.com, and SixDegrees.com. These platforms marked the start of social media in the mid-1990s. Social media sites like Facebook, Myspace, YouTube, Twitter, and Facebook became more and more popular in the early 2000s. According to research from 2015, the adoption of smartphones is probably the reason why people spend 22% of their online time on social networks. 4.76 billion people used social media as of January 2023, which represents 59.4% of the world’s population.
The Growth of the Internet
The inception of social media can be traced back to the 1960s and 1970s when organizations began attempting to connect computers, which is when the internet first came into existence. However, the 1980s and 1990s saw a rise in the use of personal computers, which helped social media to take off. The 1990s saw the development of bulletin boards and blogging, which gave people a platform for online expression and increased the importance of the Internet.
Social media of today has an impact everywhere, and content has gone viral. Videos of dances, sweet animal videos, wholesome videos, and many more kinds of content would be included. Celebrities have also become well-known through their social media posts. They would occasionally share lovely or juicy content, like celebrity rumors.
Social media helped these celebrities start their journey towards influence. Let’s examine which celebrities rose to fame.
Amanda Stanton
Amanda is most known for winning the third season of Bachelor in Paradise. She was a contestant on The Bachelor in the past. In week four, she left the show. These days, Amanda creates YouTube videos featuring her two daughters, Kinsley and Charlie, and their lives in California. She has experience working with companies like Sperry, Herbal Essences, ThredUp, and Rocksbox.
Kylie Jenner
Famed for Keeping Up With The Kardashians, Kylie Jenner, 26, has over 400 million Instagram followers. She first came to notice at the age of ten. She works as a successful model for well-known companies like Adidas and Pepsi. She has also collaborated with SugarBear Hair and FitTea. These days, she charges almost a million dollars per post, and she mostly posts about her brands, Kylie Skin and Kylie Cosmetics.
Kim Kardashian
Kim Kardashian, who is well-known on Instagram, charges $1 million for each post and has over 364 million followers. She works with small businesses as well as a variety of brands. Kim has participated in reality shows like Dancing with the Stars and is most known for her work on Keeping Up With The Kardashians.
Kendall Jenner
Influencer and reality show star Kendall Jenner first came to notice when she was 12 years old and made an appearance on Keeping Up With The Kardashians. Since then, she has earned over $600,000 per post working with Calvin Klein, Chanel, Formawell Beauty, and Proactiv. Alongside her sister, she starred in a spin-off of Keeping Up With The Kardashians.
Khloe Kardashian
Khloe Kardashian, who has over 310 million Instagram followers, is renowned for being honest. She was the most well-liked Kardashian before her on-screen marriage. Though she doesn’t do as many sponsored posts as her family, Khloe has worked with companies like Good American, Amazon, and Flat TummyCo. She has also hosted a show called “Revenge Body with Khloe Kardashian.”
Kourtney Kardashian
Renowned for her show Keeping Up With The Kardashian, Kourtney Kardashian is a contentious celebrity, writer, and operator of a clothes brand and lifestyle website. She occasionally shares sponsored content with companies like Vital Proteins, Fashion Nova, and Calvin Klein in addition to posting content from her website, which includes images of her family and children.
Jade Roper
TV celebrity turned influencer Jade Roper rose to prominence following her marriage to Bachelor in Paradise co-star Tanner Tolbert, a former Bachelorette. One of the few contestants to get married on The Bachelor and maintain a happy marriage is her appearance on the show. Roper posts images of her daughter on social media and co-hosts a podcast.
Bobby Flay
Even though Flay is a well-known chef and reality star who has appeared on cooking shows and worked with a variety of brands, he is not well-known worldwide. With 1.9 million Instagram followers, he posts recipes, advice, and sponsored content all about food.
Cesar Millan
With over 25 years of experience as a dog trainer, reality show star César Felipe Millán Favela rose to fame as a result of his work on the Emmy-nominated series Dog Whisperer. He interacts with followers and posts educational content on Instagram.
Porsha Guobadia
Porsha, an Atlanta-born bestselling author and businesswoman, rose to fame on Bravo’s “The Real Housewives of Atlanta.” Her 7.6 million Instagram followers enjoy her reading, her daughter’s birthday, and her hairstyles.
Jonathan Van Ness
Hair Stylist, producer, comedian, and Emmy-nominated TV personality Jonathan, also goes by JVN. In addition to hosting “Queer Eye” on Netflix, he is an influencer on Instagram, where he promotes his pet food brand, beard care tips, and “running late” hairstyles.
Nicole “Snooki” Polizzi
Nicole Snooki was a well-liked cast member on MTV’s “Jersey Shore” and made appearances on programs like “Dancing with the Stars” and “The New Celebrity Apprentice.” She was well-known for her Jersey girl antics and endearing personality.
You can also check out Spin Genie’s list of reality TV social media-rich lists.
