In a significant move to expand its presence in the poker industry, GGPoker’s parent company, NSUS Group, Inc., has acquired a stake in the popular Hustler Casino Live show. This purchase follows the company’s acquisition of the World Series of Poker (WSOP) from Caesars Entertainment for $500 million, finalized in October 2024.
Background on the Purchase
The stake was bought from co-founder Nick Vertucci, who stepped down as co-owner in October following sexual harassment allegations. Ryan Feldman, Vertucci’s co-owner since the show’s inception in August 2021, will continue in his role but with expanded responsibilities. GGPoker will maintain a hands-off approach to daily business functions, allowing Feldman to focus on producing the show and managing lineups.
Impact on Hustler Casino Live
Hustler Casino Live is renowned for its high-stakes poker games, attracting big names like Tom Dwan, Phil Ivey, and Phil Hellmuth. The show has produced some of the most memorable poker moments, including the largest pot in livestream history, won by Tom Dwan for $3.1 million. With GGPoker’s backing, the show is expected to maintain its popularity while potentially expanding its reach.
Future Plans and Partnerships
The partnership between GGPoker and Hustler Casino Live could lead to new opportunities for both parties. Daniel Negreanu, a prominent GGPoker ambassador, has expressed interest in participating in Hustler Casino Live events, which could further boost the show’s appeal.
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